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Flip the lip and try again.

It must be the season for new cup releases.

Einstein's is doing something pretty fun with their cup. It's a "flip the lip" contest. After you are done drinking..you unroll the top of the cup (not without effort) and reveal your winnings - or not. I lost, so I don't know what the winner cup says; however, I do think it's a fun concept.

So unroll with me. The vanilla hazelnut coffee there is quite delish.

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