It must be the season for new cup releases.
Einstein's is doing something pretty fun with their cup. It's a "flip the lip" contest. After you are done drinking..you unroll the top of the cup (not without effort) and reveal your winnings - or not. I lost, so I don't know what the winner cup says; however, I do think it's a fun concept.
So unroll with me. The vanilla hazelnut coffee there is quite delish.